CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
7 Facts About Orthodontics
Whether you call the process “braces,” “orthodontics,” or simply straightening your teeth, these 7 facts about orthodontics may surprise you.
The Leaves are Changing – Can My Bite Change, Too?
Change can be predictable, like the annual transformation of leaves. We can expect changes in our bodies, too – especially our teeth.
10 Things You Didn’t Know About Your Teeth
10 things you didn’t know about your teeth: A tooth can come in with a cavity and back teeth are called “molars.” Just to name a few.
Multimedia:
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Media Contact
Mindi Brothers
Vice President, Growth & Transformation, mbrothers@aaortho.org