CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
Is My Dentist Also An Orthodontist?
Your dentist may even offer orthodontic services, leading you to assume that he/she is an orthodontist. But the truth is that putting aligners or braces on teeth does not make a doctor an orthodontist.
Six Must-Haves for Cleaning Teeth with Braces or Aligners When You’re on the Go
Situations inevitably come up when you’re on the go and need to freshen up. Do your teeth a favor and be prepared with these six must-haves for cleaning teeth on the go.
Orthodontic Treatment with Clear Aligners
Like traditional braces, clear aligners are designed to move teeth a little at a time. The aligners are plastic replicas of your teeth. Wearing them puts gentle pressure on the teeth, ever-so-slightly repositioning them.
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Media Contact
Mindi Brothers
Vice President, Growth & Transformation, mbrothers@aaortho.org