CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
Two-Thirds of What Goes On in Your Mouth Is Below the Surface
Orthodontists use x-rays to check below the surface to look for extra teeth, missing teeth, impacted teeth or teeth coming into the wrong positions.
What Candy Can You Eat with Braces?
Avoid damaging your braces and risking your successful orthodontic treatment by learning which candy might loosen the brackets attached to your teeth.
Can Pacifiers and Thumb Sucking Affect My Child’s Teeth?
In short, yes. While thumb sucking or pacifier use is one of an infant’s natural reflexes, prolonged sucking can exert force on the teeth and jaws.
Multimedia:
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Media Contact
Melissa Weishaupt
Manager, Public Relations, mweishaupt@aaortho.org