CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
You Are Somebody – 4 Steps for Students to Stand for the Silent
October is National Orthodontic Health Month and National Bullying Prevention Month, so the AAO is challenging you to stand for the silent with these four steps.
4 Ways Your Smile Changes As You Age
It’s no secret, as you age, so does your smile. Here’s a roundup of 4 common changes orthodontists see in patients as they age.
Will I Need to Wear Retainers After Treatment?
The answer is yes, and here’s why. Getting straight teeth is only half the battle; the other half is keeping them straight, and that is where retainers come in.
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Media Contact
Melissa Weishaupt
Manager, Public Relations, mweishaupt@aaortho.org